Frog Lube and the hype.

by cas, Saturday, May 31, 2025, 10:12 (7 days ago) @ cas

I think what it may have been was some great marketing, and marketing that was new to us at the time so it really took off. Today "internet influencers" shilling things is common and we know it when we see it. I think the Frog Lube frenzy was just an early version of that and being new it seemed organic and really spread. I have a friend who wasn't quite a "sponsored shooter" for them, but sort of a lowered tier version of that. Being someone who got around in the USPSA circles, was well known in them, competed / officiated in several big matches every year across the country and has a big personality, he was the perfect kind of person. They gave him free stuff, made him feel "part of the team" and he naturally talked up the product.

With bunches of people like him, along with actual Youtube and social media personalities on board, the fanatical "fan boy" effect also kicked in and sales soared. That's the double edge sword though, because the fan boy backlash also kicked in and the internet turned on them.

As for the product itself, I like it and still use it for some things. It isn't magic. But for some applications like I mentioned, I like it.