The "-0" suffix has been appearing online for some time now
Ironically, perhaps, 'S&W people' use it is a means of clarification, specifically to distinguish the subject specimen in conversation from later variations: e.g., 696-1.
HTH 
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Complete thread:
- Are guns really selling for the prices asked? -
Andrew,
2013-03-16, 10:31
![[*]](themes/default/images/complete_thread.png "Open whole thread")
- Some are, others aren't -
FOG,
2013-03-16, 10:40
- Anything N frame and pre-lock seems to be going high. -
Andrew,
2013-03-16, 10:42
- On GB, yes -
FOG,
2013-03-16, 11:02
- On GB, yes -
SIXGUNNER,
2013-03-16, 11:11
- <Chuckle>.... It is a constant struggle to convince -
Hobie,
2013-03-16, 11:49
- I woulda bought it, except for one thing - FOG, 2013-03-16, 12:26
- The only time I use the expression . . . -
Kentucky,
2013-03-17, 11:50
- Look who's laughing now - FOG, 2013-03-17, 14:36
- On a 'serious' note -
FOG,
2013-03-17, 14:46
- Agreed . . . - Kentucky, 2013-03-18, 10:05
- <Chuckle>.... It is a constant struggle to convince -
Hobie,
2013-03-16, 11:49
- On GB, yes -
SIXGUNNER,
2013-03-16, 11:11
- Quit messing about and help Jack out. You KNOW -
Hobie,
2013-03-16, 11:50
- Quit messing about and help Jack out. You KNOW - Who....me...??, 2013-03-16, 12:17
- Quit messing about and help Jack out. You KNOW - FOG, 2013-03-16, 12:29
- On the 624 -
FOG,
2013-03-16, 12:47
- If you're worried about the 624 recall - FOG, 2013-03-16, 15:59
- On GB, yes -
FOG,
2013-03-16, 11:02
- Anything N frame and pre-lock seems to be going high. -
Andrew,
2013-03-16, 10:42
- Lets play whats the price............ -
Gunner,
2013-03-16, 13:28
- Easy - FOG, 2013-03-16, 13:51
- I've been interested in one -
bj,
2013-03-16, 21:18
- The LGS also got a LNIB 696-0 among the recent consignments -
FOG,
2013-03-17, 06:38
- The LGS also got a LNIB 696-0 among the recent consignments -
Mark,
2013-03-17, 07:38
- The "-0" suffix has been appearing online for some time now - FOG, 2013-03-17, 08:10
- Sometimes, "no dash" is used instead - FOG, 2013-03-17, 08:17
- Still others go with "no-dash" (*WITH* a "-") - FOG, 2013-03-17, 08:22
- Last but not least - FOG, 2013-03-17, 08:27
- The LGS also got a LNIB 696-0 among the recent consignments -
Mark,
2013-03-17, 07:38
- The LGS also got a LNIB 696-0 among the recent consignments -
FOG,
2013-03-17, 06:38
- Some are, others aren't -
FOG,
2013-03-16, 10:40